Our Story
Meet the CRIMPiT founders Ian & Mike
“How did you come up with the idea for the CRIMPiT?”
Oh, we love this question - because it all started with a squished sandwich and a very hungry swimmer.
Back in the day, our inventor Ian was rustling up peanut butter and banana toasties using sandwich thins for his son - a seriously dedicated elite swimmer who needed high-protein, low-carb snacks before sunrise training.
The only problem? It was messy, fiddly, and frankly, not very crimp-tastic.
Cue the lightbulb moment 💡 “There’s got to be an easier way!”
So Ian got inventing, spending a year crimping, testing, tweaking, and probably eating way too many toasties.
Then in late 2020, Ian teamed up with Mike - marketing whiz, business brain, and the hype man every kitchen gadget dreams of - together they worked hard to grow the product they both loved. By the end of 2021, CRIMPiT was born!
Fast forward to 2025 and… WOW. We’ve got five awesome core products (including our fan-favourite The CRIMPiT Wrap!), a growing crimping community, and over a million households across the UK getting seriously creative with the CRIMPiT.
From one dad’s snack hack to a full-blown crimping revolution - we couldn’t have done it without you. Thanks for every crimp, share, and slice of support. You’ve made this journey deliciously unforgettable! 💛
Our Mission
At CRIMPiT, our mission is to disrupt the snack market by changing how people make snacks at home. We aim to provide fun, innovative products for the whole family that promote healthier eating choices without compromising on taste.
We're a registered member of Made in Britain.
It has always be important to us to support local businesses and that is why your CRIMPiT is manufactured in the UK. Our Injection moulder and box supplier are within 30 miles of our HQ in the North West.
Working with local suppliers means a lower carbon footprint, and also helps us deliver the best possible product in the fastest amount of time to our customers.
Since day one of starting the business we've always wanted to give back which is why last year we began monthly donations to the Trussell Trust food bank charity.
So far we have raised over £60,000.
Customer Photos
