Our Story

Meet the CRIMPiT founders Ian & Mike

We often get asked, how did you come up with the idea for the CRIMPiT? Well, Ian's son is an elite swimmer and needed a high protein low carb snack three times per week at 4am before training. 

Making peanut butter and banana toasties using Thins at 4am was quite a challenge. This is when the CRIMPiT idea came to mind.

Late 2020 Mike joined the team bringing 20 years of marketing and business experience to help grow product they both loved.

Mike & Ian 800x800.webp__PID:3ed9b8aa-477e-4a69-856e-da0577e03cf5

It took two years of hard work to get the product to market. From launching at the end of 2021 the CRIMPiT is now in over 700,000 homes across the UK.

 We've also now managed to branch out into new products such as our CRIMPiT Wrap Sealer which launched mid 2023. We're looking forward to more product launches and entering into new markets over the coming months. Thanks again to all our amazing customers for your support.

MikeIan-edited.jpg__PID:f748475d-394c-45b2-88c3-e0d38d9cf433
Mike & Ian 800x800.webp__PID:3ed9b8aa-477e-4a69-856e-da0577e03cf5A person holding the CRIMPiT square and a toasted snack filled with macaroni cheese

Our Mission

Our mission is to disrupt the snack market. We want to change the way people make snacks at home. Through our constant innovation and new product launches we aim to provide fun products for the whole family that also allow for healthier eating choices to be made without compromising on taste.

Made in Britain Logo

We're a registered member of Made in Britain.

It has always be important to us to support local businesses and that is why your CRIMPiT is manufactured in the UK. Our Injection moulder and box supplier are with 30 miles of our HQ in the North West.

Working with local suppliers means a lower carbon footprint, and also helps us deliver the best possible product in the fastest amount of time to our customers.

rectangle-70__PID:9e2f3694-a4c2-40b3-925f-1f953bfab47a

Since day one of starting the business we've always wanted to give back which is why last year we began monthly donations to the Trussell Trust food bank charity.

So far we have raised over £45,000.

The Trussell Trust Stop UK Hunger Logo

Customer Photos

A toasted snack with bacon filling
Two CRIMPiT wraps
A toasted snack with strawberry filling
A toasted snack filled with beetroot
A toasted snack filled with meat and cheese served with tomato soup and salad
Two CRIMPiT wraps in an air fryer
A toasted snack with cheese and ham
A toasted snack with chocolate and banana
A toasted snack with chicken and sriracha sauce
A CRIMPiT toasted snack
A toasted snack filled with banana and peanut butter
A toasted snack topped with cheese
A wrap filled with chicken, spinach and egg
A toasted snack filled with meat and salad served with a cup of tea
A wrap filled with egg, cheese and mushroom
A toasted snack with egg filling
A toasted snack filled with cucumber, lettuce and chicken with burger sauce
A toasted snack made of puff pastry with chercherry
A CRIMPiT snack filled with strawberries and cream
A toasted snack with vegetable filling
A CRIMPiT snack with egg filling served with salad
A toasted snack with ham and cheese filling
A toasted snack filled with spinach, cheese and ham
Two toasted snacks with a tomato based sauce and meat
A toasted snack with cheese, ham and pepper
A toasted snack with ham and cheese. Served with cucumber, tomatoes, corn on the cob and picked onions
A toasted snack with cheese and ham filling served with tomato soup
A toasted snack with cheese and ham filling next to the CRIMPiT square
A toasted snack filled with biscoff and banana
A toasted snack with pesto, mozzarella and tomato
A toasted snack with ham and salad next to the CRIMPiT square
A cooked wrap in an air fryer
A toasted snack with chicken filling served with salad
Two wraps
A toasted snack served with egg salad
Two CRIMPiT wraps (2)
Four images. Each image is of wraps cooking outside
Two toasted snacks served with chips and peas
A cooked wrap
A toasted snack with tomato, meat and cheese filling next to the CRIMPiT square
A wrap in an air fryer
A toasted snack filled with ham, cheese and onion
A CRIMPiT snack filled with beef. Served with carrots and peas.
A toasted snack filled with chicken and pickles
A toasted snack with cheese filling served with sliced tomatoes
A toasted snack with chutney and cheese filling
A toasted snack filled with cheese and egg. Served with salad and a cup of tea.
A toasted snack served with avocado salad
A wrap filled with sausage, cheese and bacon
A wrap filled with sausage, cheese and egg
A wrap sealed by the CRIMPiT wrap device
A wrap filled with halloumi and tomato served with salad
A sealed wrap in the CRIMPiT Wrap device
A wrap filled with mixed vegetables and a tomato sauce
A CRIMPiT wrap served with salad
A CRIMPiT wrap served with salad and rice